Native, not bolted on
Subscriptions, unit pricing and countdowns live in the theme and read Shopify’s own data — no third-party widgets fighting each other.
Submitted to the Shopify Theme Store
IRON.
A Shopify theme for fitness and activewear brands that sell on discipline — native subscriptions, unit pricing and drop-ready merchandising, engineered mobile first.
- Type
- Shopify theme
- Segment
- Fitness & activewear
- Scope
- Strategy, design, development
- Stack
- Liquid · OS 2.0 · Vanilla JS
(01)The challenge
Fitness brands don’t sell like fashion brands.
Supplements are bought on repeat, sold by weight and compared per 100 g. Apparel launches in drops that sell out in hours. And most shoppers are on their phone, somewhere between two sets.
Generic themes handle none of this natively. Merchants stack subscription widgets, unit-price workarounds and countdown apps — and pay for it in speed, consistency and conversion.
(02)The approach
Build the features in, not on.
Mobile first, fast always
No page builder, no unnecessary JavaScript. Every interaction is designed for a thumb and a 4G connection.
Editable everywhere
Online Store 2.0 sections on every template, so merchants run campaigns without touching code.
(03)Inside the theme
Four features that do the heavy lifting.
Native subscriptions
One-time and recurring options sit side by side on the product page, powered by Shopify selling plans. The saving is shown exactly where the decision is made.
Switch between one-time purchase and subscription
Unit pricing
Set a unit price measurement on a variant and the price per 100 g appears automatically, for every size — no configuration, no app.
Pick a size — the price per 100 g follows
Animated mega menu
Collection links and a featured drop, pulled from data the merchant already has and revealed with a quick, focused animation.
On phones the theme uses a full-screen menu — here is the desktop mega menu, recorded on the demo store.
Drop countdowns
A real-time countdown builds anticipation for the next release. Set a date in the theme editor, nothing else.
A live countdown, straight from the theme
Real IRON theme code · interactive01 — Native subscriptions
Switch between one-time purchase and subscription
(04)Design system
Loud where it sells, quiet where it reads.
Condensed uppercase headlines and a single electric accent carry the energy of a training floor. Everything else steps back: neutral body copy, generous spacing and high-contrast text that stays readable in a busy gym.
Palette
Carbon
#121212
Stone
#B3B3B3
Chalk
#FFFFFF
Volt
#D7FC3E
Typography
Display — condensed, uppercase
Built for the grind
Body — neutral grotesque
Performance apparel and gear, engineered from real training data.
Aa Bb Cc 0123456789 → $ €
(05)Pages
Every template, built to sell.
Product page
Native subscription selector, reviews, reassurance and accordions — everything that decides a purchase sits above the fold.
Collections
Full-bleed black-and-white imagery lets the lime accent guide the eye.
Mobile first
A compact header, calls to action within thumb reach and a product page that reads from the very first screen.
(06)Details
The small things add up.
A header that works hard
Mega-menu triggers, search, account, wishlist and a live cart count, in one compact bar.
Recorded on the PURE demo store
The mega menu, live
Hovering each category reveals its links, a campaign image and a featured product.
A drop card, not a pop-up
A floating card pushes the latest release without covering the campaign image.
- Online Store 2.0 sections
- 100%
- Page-builder apps required
- 0
- Interactive demonstrations
- 04
- Support response time
- 24h
(07)Sections
Everything is a section.
- Slideshow
- Featured product
- Countdown banner
- Brand story
- Product reviews
- Mega menu
- Newsletter popup
- Category grid
- Collection tabs
- Announcement bar
IRON. Be among the first.
The theme is under review by Shopify. Join the list for availability updates, with no purchase or commitment.